Foscarini Moda
About 200 hours of manual work saved every year
Problem
Foscarini Moda, a clothing store with shops in Riese Pio X (TV) and Busche (BL), runs the "fm family" loyalty programme. Welcome messages, birthday wishes and points updates took manual work every day and every month.
Solution
The fm family app for iPhone and Android puts the loyalty card on the customer's phone, with points, the next coupon, purchase history and videos of new arrivals. Welcome messages and birthday wishes go out automatically on WhatsApp, points are credited on their own, and the staff manage notifications, videos and opening hours from one panel connected to the shop's till system.
The result
The automations replace about 30 minutes of manual work every day and 1.5 hours every month: about 200 hours a year given back to the team.
How it's built
For the technical reader: the tools behind this project.
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